Overview

Baltu Technologies

Baltu Technologies empowers the workforce with SuperDoc, a Just-in-Time training platform that upskills workers and reduces machinery downtime. The team wanted to have a modern and abstract logo and a modern techy website. The team also wanted to showcase sets of different UI graphics with animation to emphasize the product’s features.

Process and Solutions

Six logo concepts were needed to create SuperDoc logo identity. The initial client’s visions were to incorporate an origami abstract fox as one of the concept ideas and a bolt of lightning or thunder on hand. As for the website, the client wanted to incorporate a techy and modern-looking style with several UI animations to emphasize their new platform and statistics.

Color Exploration

The color palette and scheme were inspired by funky and neon colors for a modern-looking brand.

Typography

Neue Haas Grotesk Display was the chosen font family for Baltu Technologies’ new rebrand. Neue Haas Grotesk Display was perfect for the logo and website as it showed the modern look and feel of the typography fit for the overall rebrand process.

Logo Discovery

Two concepts were created for VIP & Luxury Travels. One’s inspired by a topography kind of map and the other one was a minimalistic geometric line art forming a map kind of identity. The client chose the geometric line art as it’s simple yet it has a sophisticated identity perfect for her brand.

Wireframe

A sketch wireframe was created to identify the page’s hierarchy and user-flow for a better understanding of the website before translating the sketch into a high fidelity mockups.

Moodboard / Stylescape

Two versions of stylescapes were created for the client’s vision board and this type of style was chosen as it represents well the client’s visions, needs and wants to the website.

Results and Achievements

Baltu Technologies team was delighted with the outcome of the new brand project starting from logo identity, UI animations, and website development. It was a great experience working with Baltu’s team as they’re reliable and able to deliver the requirement that was needed to finish the project. They’re now able to showcase the SuperDoc platform to their partners worldwide.