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Overview

Vertex Consultations

A social media marketing and video production team for businesses and artists around the USA. Vertex Consultations wanted a brand identity for their small company that will reflect their services and mission. They needed a modern and iconic logo together with a website with a simple payment getaway to support their portfolio and services offer.

Process and Solutions
A set of abstract and iconic logos were created for Vertex Consultations. Franz Esco Designs focused on the letter V to give more meaning and emphasis to the brand initials. A modern and with a funky look and feel website was also created for Vertex. A combination of illustrations, images and video were added to support each service they offer to customers. Popup and Stripe payment integrations were also set up for their services payment getaway.
Color Exploration
The client had an initial set of palette that will work on their brand’s vision. It all started with green and orange shades with a hint of dark and light hues. Yellow-orange was used for call-to-action buttons while Lime green for text highlights. The palette had a happy, funky look and feel that really reflects the team’s personality.
Typography
Google font’s Oswald and Roboto were used for both logo and website. Oswald was used for headlines and highlighted words while Roboto for regular text descriptions. The client wanted a clean, bold and modern typography thus choosing both font family were the best choice for the brand.
Logo Discovery
Wireframe

A sketch wireframe was created to identify the page’s hierarchy and user-flow for a better understanding of the website before translating the sketch into a high fidelity mockups.

Moodboard / Stylescape

Two versions of stylescapes were created for the client’s vision board and this type of style was chosen as it represents well the client’s visions, needs and wants to the website.

Results and Achievements
Vertex Consultations were amazed by the outcome of the project starting with the logo concepts and web design and development. Their visions were put into reality as promised by making the brand distinct and unique. It was a pleasure too, working with the founder of the team because of the prompt communication and deliverables needed to complete the project. If you’re looking for a team who can help with your video production team, don’t hesitate to reach out to Vertex Consultation’s website for a free consultation.
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