UI UX Designer and
Web Developer



A small business specializing in supplying custom design kitchen tools that are ideal for many uses in the kitchen. Kitchenatics needed a new web design identity that will showcase their products inside the website and store functionality so customers can buy their items directly to the website.

Process and Solutions
High-resolution images were added to the website to represent the Kitchenatics category of products. Video reels were also added as per the client’s requests. Woocommerce was also integrated to activate the store functionality and some additional store plugins to support the needs of the website. Convertkit was also connected and configured for marketing purposes together with popup discount promotion, login/sign-up for members, a blog for their weekly recipe posts.
Color Exploration
The client wanted to maintain the company’s brand palette and so we retain the blue and orange shades to support their current logo style. Orange hue was used to highlight and emphasize the banners, contact us, and shop buttons.
We decided to change their current font style into a modern font family of Nunito and Roboto. Nunito is a Google font and was used for headlines while Roboto, another Google font was used for regular text descriptions.

A sketch wireframe was created to identify the page’s hierarchy and user-flow for a better understanding of the website before translating the sketch into a high fidelity mockups.

Moodboard / Stylescape

Two versions of stylescapes were created for the client’s vision board and this type of style was chosen as it represents well the client’s visions, needs and wants to the website.

Results and Achievements
The clients were satisfied with the result of the website and store functionalities. It was a lot of work but it was a success because of the client’s cooperation in giving their opinions and deliverables for the website needs. They also achieved 85% of the profits from 10% of their current sales. Currently, Franz Esco Designs maintain the support and technicalities of the website from small changes to additional pages needed from the client.
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